I love my job!
As nerdy as it sounds, I love looking at a person's investment portfolio and finding ways to improve upon it. I receive great joy in taking an unbalanced (often risky) portfolio and creating a well-diversified one that will better serve the client through all market cycles. I like to weed out those funds that may be poorly managed or have high expense ratios, allowing my client to save immediately by transferring their money into a lower fee fund or ETF. To aid me in my research I use Morningstar's Advisor Workstation®. Morningstar is considered the "go to" resource for investment research in the financial industry.
I love walking a client through the process of mapping out their cash flows (income minus expenses) from now until they plan to retire, and then each year of their retirement. This is often too daunting for people to do on their own, so they never do it. They know they want to save for a child's education, a larger house (or a second home), and a comfortable retirement, but they don't know where to start. However, with my help and resources we can do it together. I utilize MoneyGuideOne to crunch all the numbers and create client-friendly reports that very simply explain how close you are to reaching your goals. I get as much joy as my clients when they discover that they have the power to make the necessary steps to reach all their life goals!